SHARIF, Anwer Sediq; 						ABBAS, Jarjees Omair; 						SAADI, Sara Azzam.
 The Role of Hyper-Personalized Marketing in Building Customer Loyalty across Digital Platforms: The Mediating Role of Digital Customer Experience.
<strong>NIU Journal of Management Sciences</strong>, [S.l.], v. 12, n. 3, p. 113-121, sep. 2026.
ISSN 3007-1895.
Disponible en: &lt;<a href="https://www.niujournals.ac.ug/ojs/index.php/NIUJMS/article/view/2632" target="_new">https://www.niujournals.ac.ug/ojs/index.php/NIUJMS/article/view/2632</a>&gt;. Fecha de acceso: 15 sep. 2026
doi: <a href="https://doi.org/10.58709/niujms.v12i3.2632">https://doi.org/10.58709/niujms.v12i3.2632</a>.