TV News Presentation, Source attractiveness, and Credibility: An Audience Perception Study

  • Bernice Oluwalanu Sanusi Redeemer's University, Ede, Osun State, Nigeria
  • Henry Amos Daniel Redeemer's University, Ede, Osun State, Nigeria
  • Sunday Zechariah Olanihun Redeemer's University, Ede, Osun State, Nigeria
  • Maranatha Morenike Olanrewaju Redeemer's University, Ede, Osun State, Nigeria
DOI: https://doi.org/10.58709/niujss.v8i3.1516

Abstract

Source credibility is integral to how news audience receive and perceive news, especially from Television which appeals to both sight and hearing. This study sought to find out audience perception of news credibility as it pertains to TV news presentations. To achieve the objectives of this study, the convenient sampling was employed to gather data from 392 respondents of Oshogbo metropolis using a structured questionnaire. Findings from the study indicated that the majority of the respondents disagreed that the dressing appeal of a news presenter informed their decision on how credible news is however, the majority of the respondents agreed that the western mode of dressing makes news presenters more appealing. Findings also indicated that the majority of respondents agreed that female news presenters were more appealing and casted more than their male counterparts for their looks but disagreed that the gender of a news presenter had any connection to their perception of the news credibility. The study also indicated that other aesthetics and personality elements that could influence perception as voice, eloquence of the presenter and the news content. The paper concluded that when broadcast organizations especially television embrace the practice of balancing gender and other elements of news credibility they have a better chance of improving source attractiveness and news credibility, which in turn endears the news organization to Television audiences.


Keywords: TV, News Presentation, Source attractiveness, Credibility, Perception

Published
2022-09-30
How to Cite
SANUSI, Bernice Oluwalanu et al. TV News Presentation, Source attractiveness, and Credibility: An Audience Perception Study. NIU Journal of Social Sciences, [S.l.], v. 8, n. 3, p. 179-186, sep. 2022. ISSN 3007-1690. Available at: <https://www.niujournals.ac.ug/ojs/index.php/niujoss/article/view/1516>. Date accessed: 04 apr. 2026. doi: https://doi.org/10.58709/niujss.v8i3.1516.
Citation Formats
Issue
Vol 8 No 3 (2022): NIU Journal of Social Sciences, Vol. 8 No. 3, September 2022
Section
Articles

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